Biography

Adjunct Professor of Marketing and International Business at COPPEAD. D.Sc. in Business Administration from COPPEAD (2005). Research scholar in Marketing and International Business at Temple University (2003). Postgraduation course in Participant-Centered Learning at Harvard Business School (2000). Post-graduated in Executive MBA in Retail Management at COPPEAD (1998). M.Sc. in Business Administration from COPPEAD (1985). Partner of Retailing, a consultancy in retailing and distribution channels. Partner of Victor & Schellenberger, a solution provider for shopping centers. He is reviewer of main Brazilian journals and conferences in the Administration field. He is Latin American regional editor of the journal Sport, Business and Management. He has several articles and case studies published in books and Brazilian and international journals. His mains areas of interest are: marketing, sport marketing, sport sponsorship, business plans, distribution channels and retailing.