The research chairs represent a broad program that allows investigating, reflecting and understanding trends, scenarios and transformations in the national and international market, with a high connection with the strategic challenges of organizations.
The chairs are sponsored by companies and enable an environment of dialogue, collective construction and application of the knowledge produced by the Coppead Study Centers.
Research Chairs are special projects of scientific research in a certain area of management. The institution is pioneer in Brazil in this type of Partnership Company & Academy, bringing a clear to the university, the organization and counterpart:
- The university benefits from resources to advance its line of knowledge production and increase its repertoire (research, teaching and attraction of researchers);
- Society benefits from the application of new knowledge and technologies;
- The sponsoring company connects to a center of excellence of international standard, has access to cutting-edge research and participates in the research and actions agenda, in addition to relating its brand to the production of cutting-edge knowledge in management.
Created in 2003, the L’Oréal Chair is part of the Center for Consumer Studies and its main focus is the study of qualitative research methodologies for the investigation of consumer behavior.
Initiated in 2017, The Antera Chair conducts studies in the segments known internationally as Venture Capital and Private Equity, studies aimed at practical applications in the national market. The Chair’s primary objective is to help in the maturation process of these market segments through state-of-the-art and innovative research.
In a partnership with almost 25 years of existence, The Ipiranga Chair supports the Center for Studies in Logistics, a reference with the academic and business environment for the development of knowledge in this area within the country.
The HALLIBURTON Chair was created in 2014, focusing on the following lines of research: Cross-Culture; Organizational Studies and Labor Relations.
AMIL Chair started in 2008 and conducts studies on service management in the health area. It focuses on the investigation of the theme of Quality Management and Innovation within the sector.
The Coca-Cola Chair was created in 2013, with the objective of investigating how brands are built in the contemporary context as a sociocultural resource, dialoguing with the movements of society and with the context of media fragmentation.
Created in 2011, The Globo Chair investigates information and entertainment media, its future perspectives and impacts on consumer behavior, with special focus on the reflection on new technologies.
The Fiat Chair is part of the Center for Consumer Studies and since 2011 studies consumption and its cultural meanings, prioritizing the daily context in the construction of identities and connections between individuals.
Created in January 2017, this Chair conducts studies in the social security segment, both with regard to private pensions and general and own schemes.
|Instituto C&A Chair|
Celebrated in 2018, the C&A Institute Chair supports studies on transparency in supply networks, covering aspects of legislation, voluntary certifications, social innovations and new business models based on greater transparency about processes, products and working conditions.