Center for Studies in Strategy and Innovation

For more than 14 years, a group of researchers and professors at Coppead has been dedicated to understanding the reconfiguration of businesses and companies impacted by new technologies. These surveys led to the application of the concepts of business ecosystems, platforms, multi-sided markets, scenarios for strategic planning and new positioning models.

In 2010, the Center for Studies in Strategy and Innovation was formalized, soon afterwards supported by Globo Organizations, with the Globe Chair for Strategy and Digital Media.

Academic Repercussion

50 completed searches
6 Doctoral Theses
36 Master’s Dissertations
20 Articles published in journals
8 Studies published in international journals
39 Papers Presented at Congresses
6 Presentations at International Congresses
1 Best Congressional Award (Raimar Richards Award)
22 Mentions in the Media
70 Participations in Master and Doctorate Scholarships
1 Theme Leadership on Anpad

Dialogue between Theory and Practice

Strategy and Innovation (Ecosystems, Scenarios, Radical and Disruptive Innovation, Pitfalls and Responses of Incumbents, Business Models);
Leadership (Profile and performance of the Innovative Leader);
Marketing (Models of Adoption and Diffusion of Technologies, Models of Motivation and Use of Media, Algorithms, Influence of AI in Education)

Published Works

Strategy and Innovation (Ecosystems, Scenarios, Radical and Disruptive Innovation, Pitfalls and Responses of Incumbents, Business Models);
Leadership (Profile and performance of the Innovative Leader);
Marketing (Models of Adoption and Diffusion of Technologies, Models of Motivation and Use of Media, Algorithms, Influence of AI in Education) Title: The Convergence Challenge: an analysis of the ecosystem of free-to air TV in Brazil / Journal: Revista de USP Administration
Title: A New Conceptual Model for Business Ecosystem Visualization and Analysis / Journal: Revista de Administração Contemporânea
Title: The Impact of New Media for Brazilian Advertisers / Journal: Revista de Administração da USP
Title: Metrics, Media and Advertisers: Discussing the Relationship / Journal: Revista Brasileira de Marketing
Title: From Print to Screen: Changes and Challenges Facing The Brazilian Publishing Industry / Periodical: Revista de Administração da USP
Title: Eletronic Media Use: Towards an Integrative Model / Journal: Journal of Global Information Management
Title: The Impact of Digital Social Media on Organizational Communication in Companies / Journal: Future Studies Magazine
Title: Adoption of Innovation in Networked Markets: An Analysis of the Introduction of the Digital Textbook in Brazil / Periodical: Revista de Administração e Inovação
Title: The Future of Newspaper: An Analysis from the Consumers Perspective / Journal: Journal of Marketing Trends
Title: Analysis of Innovation in the Media Convergence Process: The Case of the Brazilian Newspaper Industry / Periodical: Revista Gestão e Desenvolvimento
Title: Esporte Interativo: Esporte Interativo and the content distribution dilemma: A case study for teaching / Journal: Podium
Title: Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral / Journal: Remark
Title: Proposition and Test of an Integrative Model for Media Use / Journal: Handbook of Research on Technology Adoption, Social Policy, and Global Integration
Title: Charting Ecosystems of Complex Phenomena: The Precision Medicine Case / Journal: Biomedical Journal of Scientific & Technical Research
Title: Sustainable Insurance Assessment: Towards an Integrative Model / Journal: Geneva Papers
Title: Future scenarios for the Brazilian energy ecosystem / Journal: Futures
Title: Present and Future of the Space Sector / Journal: Space Policy
Title: Proposition of a Taxonomy to Understand the Sharing Economy / Journal: Australasian Marketing Journal (accepted for publication)
Title: Reflections on Memorable Teaching Cases – Editorial / Journal: RAC
Title: Genetic services diffusion in the precision medicine ecosystem / Journal: International Journal of Pharmaceutical and Healthcare Marketing (IJPHM) Strategy and Innovation (Ecosystems, Scenarios, Radical and Disruptive Innovation, Incumbents’ Traps and Responses, Business Models);
Leadership (Profile and performance of the Innovative Leader);
Marketing (Models of Adoption and Diffusion of Technologies, Models of Motivation and Use of Media, Algorithms, Influence of AI in Education)