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Center for Studies in Strategy and Innovation

For more than 14 years, a group of researchers and professors at Coppead has been dedicated to understanding the reconfiguration of businesses and companies impacted by new technologies. These surveys led to the application of the concepts of business ecosystems, platforms, multi-sided markets, scenarios for strategic planning and new positioning models.

In 2010, the Center for Studies in Strategy and Innovation was formalized, soon afterwards supported by Globo Organizations, with the Globe Chair for Strategy and Digital Media.

Academic Repercussion

  • 50 completed searches
  • 6 Doctoral Theses
  • 36 Master’s Dissertations
  • 20 Articles published in journals
  • 8 Studies published in international journals
  • 39 Papers Presented at Congresses
  • 6 Presentations at International Congresses
  • 1 Best Congressional Award (Raimar Richards Award)
  • 22 Mentions in the Media
  • 70 Participations in Master and Doctorate Scholarships
  • 1 Theme Leadership on Anpad

Dialogue between Theory and Practice

  • Strategy and Innovation (Ecosystems, Scenarios, Radical and Disruptive Innovation, Pitfalls and Responses of Incumbents, Business Models);
  • Leadership (Profile and performance of the Innovative Leader);
  • Marketing (Models of Adoption and Diffusion of Technologies, Models of Motivation and Use of Media, Algorithms, Influence of AI in Education)

Published Works

  • Strategy and Innovation (Ecosystems, Scenarios, Radical and Disruptive Innovation, Pitfalls and Responses of Incumbents, Business Models);
  • Leadership (Profile and performance of the Innovative Leader);
  • Marketing (Models of Adoption and Diffusion of Technologies, Models of Motivation and Use of Media, Algorithms, Influence of AI in Education) Title: The Convergence Challenge: an analysis of the ecosystem of free-to air TV in Brazil / Journal: Revista de USP Administration
  • Title: A New Conceptual Model for Business Ecosystem Visualization and Analysis / Journal: Revista de Administração Contemporânea
  • Title: The Impact of New Media for Brazilian Advertisers / Journal: Revista de Administração da USP
  • Title: Metrics, Media and Advertisers: Discussing the Relationship / Journal: Revista Brasileira de Marketing
  • Title: From Print to Screen: Changes and Challenges Facing The Brazilian Publishing Industry / Periodical: Revista de Administração da USP
  • Title: Eletronic Media Use: Towards an Integrative Model / Journal: Journal of Global Information Management
  • Title: The Impact of Digital Social Media on Organizational Communication in Companies / Journal: Future Studies Magazine
  • Title: Adoption of Innovation in Networked Markets: An Analysis of the Introduction of the Digital Textbook in Brazil / Periodical: Revista de Administração e Inovação
  • Title: The Future of Newspaper: An Analysis from the Consumers Perspective / Journal: Journal of Marketing Trends
  • Title: Analysis of Innovation in the Media Convergence Process: The Case of the Brazilian Newspaper Industry / Periodical: Revista Gestão e Desenvolvimento
  • Title: Esporte Interativo: Esporte Interativo and the content distribution dilemma: A case study for teaching / Journal: Podium
  • Title: Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral / Journal: Remark
  • Title: Proposition and Test of an Integrative Model for Media Use / Journal: Handbook of Research on Technology Adoption, Social Policy, and Global Integration
  • Title: Charting Ecosystems of Complex Phenomena: The Precision Medicine Case / Journal: Biomedical Journal of Scientific & Technical Research
  • Title: Sustainable Insurance Assessment: Towards an Integrative Model / Journal: Geneva Papers
  • Title: Future scenarios for the Brazilian energy ecosystem / Journal: Futures
  • Title: Present and Future of the Space Sector / Journal: Space Policy
  • Title: Proposition of a Taxonomy to Understand the Sharing Economy / Journal: Australasian Marketing Journal (accepted for publication)
  • Title: Reflections on Memorable Teaching Cases – Editorial / Journal: RAC
  • Title: Genetic services diffusion in the precision medicine ecosystem / Journal: International Journal of Pharmaceutical and Healthcare Marketing (IJPHM) Strategy and Innovation (Ecosystems, Scenarios, Radical and Disruptive Innovation, Incumbents’ Traps and Responses, Business Models);
  • Leadership (Profile and performance of the Innovative Leader);
  • Marketing (Models of Adoption and Diffusion of Technologies, Models of Motivation and Use of Media, Algorithms, Influence of AI in Education)

Coordination

Paula Chimenti

Coordinator

Roberto Nogueira

Coordinator

Team

Daniela Abrantes

Associate Professor

Marco Rodrigues

Associate Professor

Antonio Batista

PhD student

Bruno Fernandes

PhD student

Creso Macedo

PhD student

Eliane Vargas

PhD student

Felipe Vogas

PhD student

José Augusto Figueiredo

PhD student

Mateus Coimbra

PhD student

Rodolfo Wadowski

Doctor

Roger Luz

PhD student

Sara Aragão

PhD student

Fernanda Souza

PhD student

Thiago Ribeiro

PhD student

Kelly Guarnier

PhD student

Iona Bloch

Mestranda

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