Research Chairs
The research chairs represent a broad program that allows investigating, reflecting and understanding trends, scenarios and transformations in the national and international market, with a high connection with the strategic challenges of organizations.
The chairs are sponsored by companies and enable an environment of dialogue, collective construction and application of the knowledge produced by the Coppead Study Centers.
Research Chairs are special projects of scientific research in a certain area of management. The institution is pioneer in Brazil in this type of Partnership Company & Academy, bringing a clear to the university, the organization and counterpart:
- The university benefits from resources to advance its line of knowledge production and increase its repertoire (research, teaching and attraction of researchers);
- Society benefits from the application of new knowledge and technologies;
- The sponsoring company connects to a center of excellence of international standard, has access to cutting-edge research and participates in the research and actions agenda, in addition to relating its brand to the production of cutting-edge knowledge in management.
Running Projects
| Globo Chair Created in 2011, The Globo Chair investigates information and entertainment media, its future perspectives and impacts on consumer behavior, with special focus on the reflection on new technologies. |
| CBF Academy Chair The CBF Academy Chair conducts the studies on the internationalization of Football, focusing on three major themes: Women’s Football, CBF Brand Value and Football Digitization. The objective is to generate the collective construction of knowledge and enhance the management of the sector, both in the administration of federations and clubs, as well as the ecosystem. |
Amil Chair
AMIL Chair started in 2008 and conducts studies on service management in the health area. It focuses on the investigation of the theme of Quality Management and Innovation within the sector.
NUPEC Chair
Celebrated with the main objectives of: promoting teaching and research on local management. Encourage the creation of a study center on local government within the scope of a Business School, promoting public-private interaction as a development strategy. Inspire innovation in local public management, bringing together public and private managers and citizens. Generate and disseminate state-of-the-art knowledge on local management that allows for social impact actions and promote the formation of academic and executive leaders focused on the modernization of local management.
Ending Projects
L’Oréal Chair
Created in 2003, the L’Oréal Chair is part of the Center for Consumer Studies and its main focus is the study of qualitative research methodologies for the investigation of consumer behavior.
Halliburton Chair
The HALLIBURTON Chair was created in 2014, focusing on the following lines of research: Cross-Culture; Organizational Studies and Labor Relations.
Instituto C&A Chair
Celebrated in 2018, the C&A Institute Chair supports studies on transparency in supply networks, covering aspects of legislation, voluntary certifications, social innovations and new business models based on greater transparency about processes, products and working conditions.
Antera Chair
Initiated in 2017, The Antera Chair conducts studies in the segments known internationally as Venture Capital and Private Equity, studies aimed at practical applications in the national market. The Chair’s primary objective is to help in the maturation process of these market segments through state-of-the-art and innovative research.
GSK Chair
A partnership launched in 2013 with the Center for Health Services Management Studies – CESS/COPPEAD – focusing on the study of trends and challenges in the pharmaceutical industry. Topics includes patient adherence to prescribed treatments, innovation and value creation for patients (innovation beyond the pill) and the doctor patient relationship in the internet era.
Coca-Cola Chair
Established in 2013, this chair aims to investigate how brands are built in the contemporary context as sociocultural resources engaging with societal movements and the fragmented media landscape.
EMC2 Chair
A partnership former in 2014 that funds research at the Center for Information Management Studies. The Center explores issues related to the strategic management of information technology in organizations, including the impact of big data on business.
Instituro E Chair
This partnership began in 2017 with a survey of methodologies for measuring socio-environmental impact, both in general and specifically in the fashion industry. It aimed to develop a proprietary methodology that was applied to the brand’s sustainable innovations over the past 20 years as well as to initiatives engaging local communities.
Visagio Chair
Created in 2012, the visagio chair, sponsored by the engineering and management Consulting firm supported the development of research and contente on corporate growth from na innovative perspective developed by Professor Denise Fleck – based on a panoramic approach – with a focus on strategic management and the healthy growth of organizations.
Ipiranga Chair
In a partnership that has lasted nearly 25 years, the Ipiranga chair supports the
Center for Logistics Sudies, a reference in both academic and business circles for the
development of knowledge in this field within Brazil.
Fiat Chair
The Fiat Chair has been part of the Center for Consumer Studies since 2011 and has
explored consumption and its cultural meanings, emphasizing everyday contexts in the
construction of identities and connectiosn between individuals.
Brasilprev Chair
Established in January 2017, this chair conducted studies in the pension sector, addressing both private pension plans and public pension systems (generak and special regimes)