The Chair program is a tradition in American and European universities. It consists of financing, through donations by companies, of teaching and research activities in renowned universities in topics considered relevant to their activities.
In Brazil, Coppead was one of the pioneer institutions in the assembly of the "chair" program through the creation of the Boston Bank Chair in Business Policy in 1984, followed by Mesbla Chair in Retail and and Souza Cruz Chair in International Strategy. The objectives of a chair are, in general, the realization of a broad research program in the specific area of the Chair, which allow to investigate, reflect and understand the trends, scenarios and transformations in the market. The entire research process is translated into knowledge through the offering of courses at Coppead within this same area of interest, either by strengthening the management training with specialized qualification, or by sharing this knowledge with society as a whole with its publications.
Coppead currently has ten Research and Study Centers sponsored by Chairs:
Initiated in 2017, this Chair carries out studies in internationally known segments by Venture Capital and Private Equity, studies necessarily oriented towards practical applications in the national market. The main purpose of the Chair is to help in the process of maturation of these market segments through cutting-edge and innovative research.