Biography

Professor in the Strategy, Organizations and Information Systems area at COPPEAD, where she coordinates the Marketing executive education Program and she is the vice coordinator of the Center for Studies in Strategy and Innovation. She has obtained a D.Sc. degree from COPPEAD, a M.Sc. degree in Administration and specialization in Marketing from PUC-Rio. She has more than 15 years of professional experience in companies of several sectors, working in marketing and communication. Before joining COPPEAD’s faculty, she teached in graduation courses, executive education and Master programs at PUC-Rio, IBMEC-RJ and UFRJ and postgraduation courses at COPPEAD. She also works as consultant of private and public organizations in the fields of strategy and innovation.