Biography

Thaysa Nascimento is a Professor in the Marketing Department at COPPEAD Graduate School of Business of the Federal University of Rio de Janeiro, where she teaches courses on Consumer Behavior, Digital Marketing, and Social Media Strategies. She holds a Bachelor’s degree in Defense and International Strategic Management from UFRJ and a Ph.D. in Business Administration from COPPEAD/UFRJ. She has national and international publications in high-impact academic journals such as the Journal of Marketing Management, Journal of Consumer Culture, and Qualitative Market Research. She has worked as a social media strategist in the digital marketing industry, developing plans and campaigns for brands such as LEGO, MGA, and SodaStream. She has also been involved in training and research projects in various Brazilian companies.