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The sociocultural dynamics of consumer entanglement

Tipo
Artigos

Ano
13/09/2016

Linha de Pesquisa
Tomada de Decisão, Comportamento e Ética

Autor(es)
Maribel Suarez & André Pinto

Orientador

https://www.acrwebsite.org/volumes/1022031/volumes/v44/NA-44


Advances in Consumer Research, v. 44, pp. 645. Abstract: This study complements loyalty and lock-in theories, examining socio-cultural underpinnings of continued Facebook patronage. It investigates entanglement dynamics – the socio-cultural mechanisms that entangles and entraps consumers within some of their previous consumption patterns. The research identifies four entanglement dynamics: 1) centrality, 2) pervasiveness, 3) others interdependencies, 4) things interdependencies.

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