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I am dreaming of a car: Longitudinal rites of passage and car consumption

Tipo
Artigos

Ano
19/10/2015

Linha de Pesquisa
Tomada de Decisão, Comportamento e Ética

Autor(es)
Roberta Campos, Maribel Suarez, Thaysa do Nascimento, Fabrício Molica

Orientador

https://www.acrwebsite.org/volumes/1019959/volumes/v43/NA-43


Advances in Consumer Research, v. 43, pp. 324-328. Abstract: We propose the concept of Longitudinal Rite of Passage as a specific type of ritual that communicates a status transition over time, differentiating itself from more traditional rites of passage by its temporal dimension, since it occurs as a set of multiple and connected behaviors performed throughout consumers’ lifetime.

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