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Sponsorship in eSports: a study about the influence of the spectator’s identification with eSports on the sponsor’s brand equity and the spectator’s purchase intention towards the sponsors

Tipo
Dissertações de Mestrado

Ano
19/02/2020

Linha de Pesquisa
Tomada de Decisão, Comportamento e Ética

Autor(es)
Luiz Felipe Vianna Gonçalves

Orientador
Victor Almeida

https://www.coppead.ufrj.br/wp-content/uploads/2021/06/Luiz_Felipe_Goncalves.pdf


Rolar para cima