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Cervejaria Noi: brewing a go-to-market strategy

Tipo
Casos de Ensino

Ano
19/03/2018

Linha de Pesquisa
Tomada de Decisão, Comportamento e Ética

Autor(es)
Paulo Arthur Mauro, Kateline Ketne Daltoé, João Ricardo da Costa Lopes, Flavia d Albergaria Freitas, Victor M.C. Almeida

Orientador

https://doi.org/10.1108/EEMCS-06-2017-0140


Emerald Emerging Markets Case Studies, v. 8, n. 1. Abstract: Study level/applicability: The case was developed to stimulate the discussion about decisions and strategies of channel and was recommended for MBA students in courses such as Marketing Channels or Trade Marketing in Business Administration.

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