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Bazzar case: exporting gourmet Brazil

Tipo
Casos de Ensino

Ano
19/10/2020

Linha de Pesquisa
Formação, Crescimento e Transformação de Sistemas de Negócio, Organizacionais e Sócio-Econômicos

Autor(es)
Clarice Secches Kogut, Juliana Molina Binhote, Renato Dourado Cotta de Mello, Andres Josue Merchan Caballero

Orientador

https://doi.org/10.1108/EEMCS-10-2019-0284


Emerald Emerging Markets Case Studies, v. 10, n. 4. Abstract Learning outcomes: Students should learn gradual process of internationalization and commitment; reasons for internationalization; and role of networks. Case overview/synopsis: This case is about Bazzar, a small company that sells sauces, toppings and desserts made only with high-quality Brazilian ingredients. The case dilemma refers to market entry strategies and commitment, although other IB topics are addressed.

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