Anitta: a star born to be global?

Casos de Ensino


Linha de Pesquisa
Formação, Crescimento e Transformação de Sistemas de Negócio, Organizacionais e Sócio-Econômicos

Juliana Binhote, Valéria Moreira de Pinho, Júlia Gouveia de Melo do Rego Monteiro & Victor M. C. Almeida



Emerald Emerging Markets Case Studies, v. 10, n. 4. Abstract Supplementary materials: Appendixes for the case study, teaching notes with figures and suggested chart plan schema. Learning outcomes: Students are expected to learn the use of networks for market growth; types of network connections; and ways to achieve international expansion through networks’ relations. Case overview/synopsis: This teaching case describes the internationalization of an emerging country artist, the Brazilian singer Anitta, who seeks to expand her audience in foreign markets, while dealing with maintaining the public in her home country. Complexity academic level: Recommended to International Business disciplines in specialization courses.

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