Study Centers


 

Center of Consumption Studies

 

The Center of Studies on (CEC) has as main objective to conduct research on consumer behavior and marketing, from an interpretive and cultural perspective. 

 

The center is co-ordinated by Professors Leticia Casotti, Maribel Suarez and Roberta Campos. Its aims are to stimulate a pluralized approach to contemporary consumption and management practices, to inspire researchers, government, companies and even consumers to see new angles of their daily practices.

 

The CEC-COPPEAD also aims to deepen and generate knowledge on qualitative research methods (e.g. itinerary method, netnography, life history, analysis of cultural texts, consumption ethnography), integrating different areas of Human Sciences, such as Sociology, Anthropology and Psychology, and generating information and reflections on Marketing, both in the academic and corporate spheres.

 

The Center is funded by the L’Oréal Chair of Consumer Behavior, the FIAT Chair of Consumer Studies and the Coca-Cola Chair of Cultural Branding . CEC-COPPEAD. Through its research projects, the Center also receives support from development agencies such as CNPq, Capes, FAPERJ and FAPEMIG.

 

 

 

+ COPPEAD International Meeting on Consumer Behavior

Books

+ Scientific Articles

Cases

+ In The Press

Dissertation

Theses

Research Projects

 

 


 

 

 

5° Encontro Internacional COPPEAD de Comportamento do Consumidor

 

 

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Coordinatior

 

    

Letícia Moreira Casotti 

Associate professor

CEC Coordinatior and Coordinator of L'Oréal Chair of Consumer Behavior

 

Maribel Carvalho Suarez

Assistant professor

Coordinatior of the FIAT Chair in Consumer Studies

 

 

Roberta Dias Campos

Assistant professor

Coordinator of the Cultural Branding Coca-Cola Chair


 

Team

 

Rodrigo Cotrim
Researcher

Thaysa do Nascimento

Research Assistant

 

Gisele Araújo

Trainee of Scientific Initiation
 

 

Beatriz Azevedo

Trainee of Scientific Initiation

Tamiris Peniche

Trainee of Scientific Initiation

 

Camila Teixeira

Administrative assistant

 

 

 

Post - Doctoral

 

Ana Raquel Rocha

Researcher and Post-doctoral student

 

Ana Paula de Miranda

Researcher and Post-doctoral student

 

Nilma Morcef de Paula

Researcher and Post-doctoral student

 
   

 

 

Doctor Student and Full-Time MBA Student

 

Camila Braga

Doctor Student

Tonny Kerley

Doctor Student

 

Debora Bogea

Doctor Student

 


Catia Schott

Doctor Student

 

Lucivania Ponte

Doctor Student

 


Renata Garanito

Doctor Student

 


Luiza Cesario

Full-Time MBA Student

 


Janaina Rosas

Full-Time MBA Student

 


Nathalia Dib

Full-Time MBA Student

 


Carolina Brandão
Graduation

 

 

 

 


 

 

Support/Chair