Bruno Fernandes

Marketing

Murilo Carrazedo Marques da Costa Filho
PhD in Business Administration, UFRJ
MBA in Finance, UFRJ
Bachelor’s in Production Engineering, UERJ

Teaching Areas
Digital Strategy and Innovation

Research Interests
Information Technology and Communication for Development, Management of Emerging Technologies, Business Innovation, Digital Platforms, Business Ecosystems


Biography

Bruno Fernandes holds a PhD in Business Administration from COPPEAD Institute of Business Administration at the Federal University of Rio de Janeiro (UFRJ), where he also serves as a professor. He holds a Bachelor’s degree in Production Engineering from the State University of Rio de Janeiro (UERJ), an MBA in Finance from COPPEAD and an MBA in Business Management from IBMEC. Additionally, he has taken advanced courses in Business Administration at the Fundação Dom Cabral (FDC), Université Panthéon-Assas (Paris), and IE Business School (Madrid). He serves as a volunteer principal at Alumni COPPEAD and publishes academic articles. Bruno is also a reviewer for national and international journals and conferences. With over 20 years of professional experience, he has worked at companies such as Globo, White Martins, Embratel, Americanas and Icatu. He is an enthusiast of participatory teaching and learning methods and is the author of case studies for education.

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